Missing Link Consulting
When the client asked me to help develop their branding, all we had was a name, Missing Link Consulting (MLC). I worked collaboratively with MLC to develop their brand image, collateral, and website.
The logo mark represents business synergy. Notice that that the rhomboid-shaped negative space between the two polygons is the same shape as the dot in the “i” in Link. The rhomboid shape represents MLC’s solutions. Fonts are all lower-case, which communicates the company’s down-to-earth persona.
The “roadmap” brochure was designed to be a tool that consultants could use when meeting with a potential client for the first time. It’s purpose is to help provide some quick value and introduce them to MLC.
I also delivered a company website and a blog for MLC. The company website is a Flash template that I customized to comply with the MLC branding. The Road to Success blog was built in WordPress.