SAMBICA brand refresh
The strongest aspect of the SAMBICA brand is the name. The SAMBICA name, an amalgam of Sammamish Bible Camp Association, is a well known youth camp in the Seattle/Bellevue area.
SAMBICA had a few challenges with their logo. First, the logo is an unconventional lying-down “L” shape, which makes it very hard to use from a design aspect. Second, the logo is aesthetically unappealing with a challenging color combination of maroon and teal. And last but not least, the logo mark says, “I was designed in the 80s!” It features two people with alien-shaped heads under a broken tree. To top it all off, SAMBICA didn’t have a vector based logo. That was a big problem. Whenever the camp needed to scale-up the logo for a large sign or poster, it would look pixelated.
My approach was to simplify and refresh the branding, rather than a drastically re-design it. The logo mark was discarded completely. I re-created the logo from scratch in Adobe Illustrator, delivering a refined vector-based version that could be used at any size. SAMBICA, set on Lake Sammamish, is best known for being a watersports camp. Therefore, I chose the color blue for their primary color. For the correspondence collateral and summer camp brochure, I incorporated water-like wave design elements into the designs.